Mobile
The Smartphone and Tablet market is currently experiencing unrivalled growth, and with over 293 million Smartphones sold globally in 2010, it shows no signs of slowing down.
The growth in Smartphones has been driven primarily by the increase in popularity of applications and games.
Our in-house development team are experienced in developing across the 4 main mobile platforms:
iPhone (iOS)
The iPhone is the most renowned next-generation mobile platform in today’s market and the iOS platform is now available across all of the Apple platforms (iPod touch, iPad and Apple TV).
The App store now contains 300k applications and games (March 2011).
Apple now own 87% of the overall app market and generated $1.78bn in revenue in 2010 (source: Gartner)
Google Android
Android is an open source software stack for mobile devices that includes an operating system, middleware and applications.
Google Inc. purchased the Android operating platform in 2005, and they now represent 31.2% of the UK Smartphone market.
There are currently over 150,000 apps available via the Android Market store, although unlike Apple, apps can also be downloaded via third-party sites.
Blackberry RIM
Blackberry OS is the proprietary operating system developed by Research in Motion (RIM) and is available on all Blackberry handheld devices.
Applications are written primarily in Java and distributed via the Blackberry App World platform, which currently offers just over 23,000 apps.
In December 2010 RIM announced that daily downloads were in excess of 2
million a day.
Windows Mobile 7
Windows Mobile 7 is the mobile operating system developed by Windows and is the upgrade platform to Windows mobile.
Microsoft and Nokia have announced a partnership that will see Windows Mobile 7 becoming the primary smartphone operating system for all Nokia handsets.
This will see an increase in popularity of the Mobile 7 platform as Nokia are the largest distributor of smartphones, selling over 100 million handsets per year.


