Our blog

How to target the mature market and increase leads

December 4 2019

SHARE ON: linkedin

How to target the mature market and increase leads Over half of the adults in the UK are aged over 45, but there can be a perception that advertising doesn’t work for the older generation but why would you ignore half of the population?  With the right research and understanding of this market, their interests […]

Why Advertisers are Abandoning Third Party Cookies

November 2 2018

SHARE ON: linkedin

Last year Apple started blocking third party cookies from Safari, using Intelligent Tracking Prevention (ITP) to block cookies that aren’t first party cookies. But companies like Facebook are fighting back by allowing a first party cookies option for sites using their ad tracker, Facebook Pixel. Google’s also doing this with Google Analytics. What does this […]

Google Duplex

May 25 2018

Google Duplex conversation workflow
SHARE ON: linkedin

Google Duplex is a system that can make calls to set up appointments for you. Do you want a large thin crust margherita pizza? Or what about a hair dye on Tuesday morning? Duplex will make the call for you. It will give relevant answers to questions and interact in ways that a human would. […]

Hubspot Integration

December 22 2017

HubSpot logo
SHARE ON: linkedin

Hubspot is a software solution for inbound marketing, which draws customers to a product through content, social media and SEO. It blends customer relationship management to analyse customer interactions and data, and marketing automation for emails, social media and website actions. The software can be integrated with other digital business systems including other CRMs, ERP’s, […]

Harvest: The Time Management App

November 27 2017

Businessman holding pen, coffee cup, mobile phone, telephone receiver, list
SHARE ON: linkedin

About Harvest Wirebox uses Harvest to manage its time schedule. The app allows you to organise work schedules, payments and team management all in one place, as well as integrate platforms and business functions. Timesheets The main feature of Harvest is the online timesheet, which our staff log into and use online to record the […]

Odoo 101: Variable Attributes

February 10 2017

Odoo logo
SHARE ON: linkedin

What are Variable Attributes? When selling products online, such as hats, those hats may come in different colours, kinds, sizes, materials, etc. These are the variable attributes of your product, and a customer using your site will need to choose amongst these different attributes to find the product that they want to buy. Being able […]

Open Source Revolution

February 3 2017

Linux penguin
SHARE ON: linkedin

Open source software has allowed businesses to manage their operations more effectively and at reduced cost. Digital ERPs, or Enterprise Resource Planners such as Odoo have the facilities to digitalise and integrate all aspects of a business, including sales and purchase orders, accounting and finance, manufacturing and customer relationships and human resources. There are modules […]

What is an API?

December 23 2016

Map application on iPad
SHARE ON: linkedin

APIs, or Application Programme Interfaces, are sets of functions and procedures to allow the creation of applications in an operating system or service to access its data and features of another. Put another way, APIs allow devices to talk to one another. Just as I translated a jargonistic explanation of API’s into an easily digestible […]

Magento and Odoo Integration

December 9 2016

Magento Odoo Connector logo
SHARE ON: linkedin

Magento and Odoo are two of the most popular open-source, community based digital platforms around for businesses. But do you need to choose between the two, or can you integrate these two systems in order to get the best of both worlds? We were asked by a customer how they could use Magento for ecommerce […]

How Apps can help in business and leisure

July 11 2016

iPhone mobile apps
SHARE ON: linkedin

The mobile app revolution has changed the nature of the interface between users and technology. But in terms of its potential for businesses and marketers, the surface has barely been scratched. This despite the investment that has gone into the security and creation of mobile apps. The use of apps is widespread in industries like […]