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Changes to Social Media in 2017

March 10 2017

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This year is moving fast. It seems like 2017 only just began and it’s already February. But in an age of acceleration, social media is moving at an alarming pace. In order to have a successful social media campaign that connects potential customers with your brand, you have to keep up and make use of the latest advances in online marketing technology. Here are some of the trends that will be making a splash this year.

Live Video

Streaming videos with platforms like Facebook Live or Periscope are great for campaign events such as talks and demonstrations. And these platforms are more popular than ever, with people watching over 100 years of live video on periscope every day. Live video is a big deal for loyal users and fans of your service, because they can take part in a live event from anywhere in the world and contribute to the discussion through messaging. Whenever your company reaches a milestone, brings out a new product or has some news, you can put faces to the changes by involving staff and spokespeople in the live video.

Messaging apps/chatbots

Messaging apps are used by 4 billion people globally. That’s most people on the planet. Businesses and brands are now using messaging apps in place of texts and emails, to deliver short messages and facilitate customer service. It reduces the cost of connecting with large numbers of customers, making it easier to promote direct, fast engagement. Connected to this development is the rise of chatbots in marketing. Many people use digital assistants, such as Siri or Google Assistant to undertake complex administrative tasks rather than complete them manually. Common queries and functions can be fielded by AI, reducing the need for human employees to carry out those actions.

Social media e-commerce

Snapchat made big waves when they started commercialising their features, making it possible for users to by products they view and share from the platform itself. This performs two functions: making products available for sale to users through social media, and registering the products that those users are interested in for businesses. This means that social media sites can then recommend other items that users might also like to purchase. If you sell products but don’t have a snapchat account through which customers can buy your products, you should probably consider getting one.

Virtual/augmented reality

Virtual reality has come along way since the “Sensorama” which was patented in the 1950s and was essentially a television connected to a parlor hair dryer. Now virtual reality experiences are more realistic than ever, to the point that you can feel immersed in another world. From Oculus Rift to Google Cardboard, people are using virtual reality for entertainment, but this also opens up the possibility for virtual or augmented marketing. Imagine if users could see the latest iPhone in three dimensions, see it tucked into their palm, literally seeing themselves with it. This powerful idea can empower marketing by making it an entirely personal experience which can influence the user’s perceptions of their environment directly.

Ephemeral Content

What is ephemeral content, you might be asking? It is content that disappears instantly once viewed. Ephemeral content apps are being created so that all the media that online users share and consume doesn’t swamp them, crowding out more memorable occasions. This makes users more likely to engage with temporary media campaigns, rather than experiencing burnout and disengaging altogether. You can use ephemeral content in your marketing by creating video and photographic media surrounding temporary aspects of your campaign, such as behind the scenes footage, additional features, commentary, etc.