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Publicizing Events Online

July 4 2016

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Public Events Online Promotion

So you’ve got a public or business event coming up, which you want to promote online. Pretty much every successful business publicises events using social media or their own website. But how do you do it, and how can you do it well? Here are some tips about how to best utilise social media and an online presence to increase visitor engagement and customer loyalty.

Websites

If you have a business website, then make it visible on your site. Put in on the front page if you can, mention it in the news and events section or your blog. If you can set it up, give the event its own page and link to it prominently. You can allow people to RSVP or put down their details on the page so that they can get updates by email about the event and information as it arises. Be sure to put information about the time and place where the event will be, as well as what is going to happen and who will be there.

Use SEO

You can use Search Engine Optimisation to draw people to the events page, by using keywords that people interested in the event would search for, as well as linking from within your website and with other websites to increase the page’s search engine prominence. Using tools such as the Google Trends Tool can help to give you feedback about what search terms people are using to get to your site and the effect this has on the volume of traffic.

Connecting With Sponsors

Reach out to the sponsors/organisers of the event if you’re working with another party to make the event a reality. You can connect with them on social media and generate an online conversation. This will allow the followers of the sponsors to learn about you and vice versa, as well as consolidate the two online communities.

Pre-event Social

Be sure to live blog or provide social media updates during the event, for people who were either unable to come or who wanted to come for a specific part of the event. This will keep people in the loop as well as invite them to have an online conversation about the event. Remember to be enthusiastic and keep the messages positive and on topic.

News During The Event

Be sure to live blog or provide social media updates during the event, for people who were either unable to come or who wanted to come for a specific part of the event. This will keep people in the loop as well as invite them to have an online conversation about the event. Remember to be enthusiastic and keep the messages positive and on topic.

Networking

Any public event is a great opportunity to network, both with other businesses and with customers and the general public. Get the details of anyone interested so that you can add them to your email notification list.

After The Event

After the event, be sure to follow up by sending out an email about how it went, and also write a wrap-up comment on social media. This follow up work will make potential customers see that they are being kept up to date and that your business is proactive in promoting good customer relationships.