Every successful business has a social marketing strategy, designed to engage with their audience and provide a quick effective route to market. A social marketing strategy can provide additional sales but from a marketing perspective it provides a communication tool to engage with your clients and target market.
Social Marketing can utilise many different platforms, the successful platforms provide an audience which can be targeted through increasing you’re following, but also paying to promote a service or links to your online presence. Facebook and Twitter are two of the most known, both providing businesses with the option of paid or unpaid targeting.
Social Mediums have become so successful with advertising as they know their clients. You may not realise it, but if you use any social media platform without investing money to the platform, you will certainly invest time and your information – which makes you a client. Providing platforms with information about you is information which can then be churned and reworked for businesses to advertise their selected services to.
Facebook provides targeted marketing options for businesses to advertise their products and services. Using the information it gathers through users profiles and geographic settings, it allows business to display adverts to their target market. It also allows businesses potentially to interact with your friends or only display adverts to specific gender or age group. If you know your product only has benefits to females between 30 and 45 who are online between 10am and 3pm – Facebook can provide the ideal platform.
Having a social media profile can also provide additional benefits you may not be aware of – on line perception becomes reality – a large social profile provides the business with a greater perception.