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IMG_9993A recent advertising campaign from Sky “Believe in Better” was thrust through millions of households this month.

The letter opens up to a whirlwind of cut outs ranging from a frog to a sky ride bike. This sort of advertising is higher end of the cost spectrum and to sending to existing customers says a lot to me.

Sending a simple leaflet or letter lacks engagement, opening this letter to different shapes and sizes shows imagination to me. True most people will send this to the recycled pile but I do feel people will have a play with the cards beforehand.

Each card has its own message related to the card theme, some which is from Sky TV advertisements.
Sky+ with auto standby saying 90,000 tones of CO2 every year, Sky is saving users money and the environment.

Is there anything Sky cannot do.
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