City Athletic are London’s premier performance gymnasium. Based in Trump Street, central London it is perfectly located for professionals working in the City of London.

With 5,000 square feet and the best equipment available for professional athletes, custom built power racks and lifting platforms, fixed and free weights it is the largest square foot by member gym in central London.

To reflect their leading presence and to attract professional clientele, City Athletic instructed Wirebox to design, develop and manage their on line presence.



Upon consultation with Wirebox it became clear that the Gym had invested highly in their coaching team, accreditations & certifications and also developed their partner infrastructure to offer their clients the very best service across the total fitness spectrum.

The City Athletic team is made up from ex professional cricketers, European & World Champion fitness stars and authors for fitness publications – all leading within their specific fields.

The design of the website was highly important to attract their target market, the site was required to be updated through a CMS system by City Athletic staff and also their business Twitter account.

  • City Athletic landing page
  • City Athletic team members carousel
  • City Athletic contact section - map / form
  • City Athletic Book a Tour section


The City Athletic website was designed and built within strict brand guidelines and also achieved within their timescale to coincide with the marketing for the newly opened gym.

To view the City Athletic website, please follow this link:

City Athletic About page - iPad portrait
City Athletic Partners page - Hammer Strength - iPad landscape